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Ask Effició! How to Stay Motivated

Question: How does a home-based business owner stay motivated?

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Answer: This can be a loaded question; it will depend on what you mean by "stay motivated."  Are you unmotivated overall or just within certain areas of your business.  To keep it simple, I'll answer based on staying motivated overall.

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Ask Effició! Perception Management

Question: I have a service business in the NY area.  I’ve heard a lot about perception management and how it’s an important tool to have as a small business owner.  I’m not sure what it is and why it’s important.  Could you provide me some insight on perception management?

**Have a business question?  Submit your question.

Answer: It’s amazing how we (entrepreneurs) have the power to manage how we are perceived but we don’t capitalize on this power; especially as female small business owners.

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Ask Effició! Target Market

Question: How do I begin the process of defining my target market, I can’t seem to get going in the right direction?

**Have a business question?  Submit your question.

Answer: The answer will depend on your business and what you offer.  To start, here are some quick tips:

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