In order to CAPTURE and CONVINCE you have to develop a solid solution and a CORE target market.  This marketing series will help you not only do that but also give you a basic format to begin CAPTURING and CONVINCING. 

Who are these guides for?  This series is for those of you who are not only bootstrapping and robbing peter to pay paul, but you're inserting your last coin in the slot machine and it absolutely has to pay off!  In today’s world, it’s all about the money and getting yours.

Purchase this series to get all you need to CAPTURE and CONVINCE the right target market to buy your solution; then back it up with a solid internal marketing infrastructure to keep your customers for life!

Execution Guide #1

Marketing Basics for Entrepreneurs

on Any Budget

Pages: 49

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This guide will help you work through the details of Marketing and how it relates to your business so that you can create a solid solution and select the right target market.  Both will not happen overnight; but once you understand marketing it will make the process easier.

If you're struggling with marketing and not sure where to begin, this guide will help you customize marketing focused on your business.  Don't let a simple thing like marketing hold you back from profitability.

Execution Guide #2

Selecting the Right Solution and

The Right Target Market

Pages: 41

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When choosing your product and/or service solution you need to choose them based on what benefit it gives your target customers. Successful business owners know or at least have an idea of what their customers want or expect from them.   

This guide will help you finalize your solution and target market based on the need of your target market.  Once finalized you will be able to create marketing programs and build a business that will sustain the test of time. 

Execution Guide #3

Creating Your Foundational Marketing Program

Pages: 69

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This guide is meant to help you decide on the best marketing activities, to measure them and to decide the best methods to close business. 

It’s time to get your solution out in the marketplace and determine how profitable your business can be or not.  It’s your way of adjusting and finalizing before spending huge amounts of time and money into to things that won’t build your business profitably.

Execution Guide #4

Creating Your Internet Strategy

Pages: 43

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It’s time to create an Internet Presence to support your business vision.  This guide can be beneficial to those who are just starting online and for those who already have an Internet presence.  Use this guide to help you create a central source of information and use your Internet Strategy to plan your online presence today and in the future.

We'll start by understanding what an Internet Strategy is and its components.

Execution Guide #5

Build Your Networking Strategy in 4 Easy Steps

Pages: 40

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This guide will not help you get over being fearful or shy about speaking and communicating with other people.  It will however help you organize yourself so that you feel more confident and comfortable with presenting yourself and your business. 

In order to network you should have the basics covered including but not limited to your web site, key messages, solution(s) finalized, and a target market identified.

Another important element to have before you begin networking is an understanding of basic business principles.  This guide will provide all you need to implement a solid networking strategy.

Execution Guide #6

Red Diamond Marketing Plan Template

Pages: 26

This is our basic marketing plan template to be used for organizing information.  Once you’ve filled in all the blanks that you know; you will clearly see where the gaps are. 

After completing your template, you will be ready to execute your foundational marketing programs.